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Showing posts from July, 2021

Unlocking the Power of AI in Digital Marketing Strategies

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is not just an advantage – it's a necessity. One of the most transformative elements propelling marketers into the future is Artificial Intelligence (AI). Today, we'll explore the game-changing role of AI in shaping innovative and effective digital marketing strategies. The Rise of AI in Digital Marketing Strategies Understanding the Dynamics: Digital marketing strategies have come a long way from traditional methods. AI introduces a dynamic and adaptive approach that goes beyond the limitations of manual campaigns. From predictive analytics to personalized customer experiences, AI is reshaping the way businesses connect with their audiences. Data-Driven Decision Making: At the core of AI's impact is its ability to process vast amounts of data in real-time. Digital marketing strategies driven by AI leverage this data to uncover insights, identify patterns, and make informed decisions. This ...

Google Lens- Turn Your Camera Into a Search Box

  Did you watch or see anything wonderful today and wish to search for it on Google? Or did you just want the same dress your friend has bought, you simply go to Google and search for it, right? But have you ever wondered what if you get the same results from your search? Sounds Amazing! Millions of individuals are going online for the first time around the world, and many of them are among the 800 million adults who can’t read or write, or who are migrating to towns and cities where they can’t speak the prevalent language. Google Lens, like a smartphone camera-based technology, offers a lot of potential for assisting people who struggle with reading and other language-based problems. The Lens enables individuals to turn the things they see in the real world into a visual search box, allowing them to identify objects such as plants and animals, or copy and paste text from the real world into their phone, using computer vision, machine learning, and Google’s Knowledge Graph. Well! N...

How to Effectively Create A Social Media Content Strategy

  What is Social Media Content? Social media content is created by an organization or an individual for various social media channels like Facebook, Instagram, or Twitter. Such social media channels provide companies with an excellent opportunity to have a more direct conversation with the users than classic marketing measures. In short social media strategy can be treated as a blueprint for the business’s success across social platforms. Without a solid strategy, the company’s social media efforts will lack direction and expected results won’t be delivered.  Dedicated time and resources are needed to chart out what the business wants to achieve, how to achieve it, and how to measure the impacts that the company’s effort will have on the goals. Although it is not easy for any person or organization to start building a strategy, this blog would most certainly help the readers prepare the social media content strategy from the scratch. Digital Sandip Academy If you want to look ...